Luxury Dealership Whisperer: Building a Multi-Million Dollar Powerhouse with Culture | Lonny Soza, Vice President of Fertitta Auto Group
Description
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Lonny Soza, Vice President of Fertitta Auto Group, to discuss how he built a multi-million dollar powerhouse, the biggest lesson he learned acquiring vehicles for CarMax and AutoNation, and how he's bringing Bentley-level customer service to his new Chevrolet store—plus much more.
This episode is brought to you by:
1. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control.
- Ship cars faster and cheaper with 5,000+ vetted carriers
- Get cars delivered in just 5 days on average
- Transparent pricing, no hidden fees, and real-time tracking
Move cars smarter. Move cars faster. To learn more visit https://www.autohaulerexchange.com/
2. Podium - Don’t miss another lead. With Podium’s AI BDC, dealerships are seeing an 80% increase in after-hours appointments by handling leads 24/7. Instantly respond to inquiries, book test drives, and let your team focus on what matters: closing deals. Learn how Podium can help you sell more cars @ https://www.podium.com/car-dealership-guy/
🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes:
Subscribe on Apple: https://carguymedia.com/apple_bites
Subscribe on Spotify: https://carguymedia.com/spotify_bites
Subscribe on YouTube: https://carguymedia.com/youtube_bites
Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/
Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com
Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu
Topics:
01:26 – What is the path to success in the car business?
02:02 – What role does a car buyer play in a dealership?
06:08 – How do you cultivate a winning culture in a dealership?
09:13 – What are the best hiring and training strategies for success?
16:17 – How do dealerships generate demand and market effectively?
18:51 – What defines success for ultra-luxury car brands?
20:58 – How does inventory allocation impact dealerships?
22:20 – How do economic cycles affect luxury car sales?
24:30 – How does social media influence brand reputation for dealers?
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
Lonny Soza Socials:
LinkedIn ➤ https://www.linkedin.com/in/lonny-soza-a36b2a8/
My Socials:
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
#AutomotiveLeadership #WorkEthicCulture #ProfitabilityStrategies
United States
